OK, that's really interesting! I have only heard the vaguest of rumours about the deal, I'm obviously looking in the wrong places. I still don't think Tumblr actually has a business model, so I am intrigued (in a slightly terrified way) to see how Yahoo reckon they're going to monetize it. But it makes sense that they've bought it to use it, not to shut down a rival or poach the programming talent.
Tumblr has started to have a business model! Of course, it's ads, but what they're attempting to do is better paid brand advertising rather than just your basic dreadful CPM treadmill. They sell premium themes/styles, but I think that's not a huge money maker.
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branchandroot
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Date: 2013-05-20 04:47 pm (UTC)no subject
Date: 2013-05-20 04:54 pm (UTC)