foxfirefey: A wee rat holds a paw to its mouth. Oh, the shock! (myword)
foxfirefey ([personal profile] foxfirefey) wrote in [community profile] dreamwidth_meta2009-04-20 01:53 pm

Google Analytics

LiveJournal has never allowed any real web analytics to be added to personal journals, although sponsored communities were able to get them. Sure, you could add stat counters or web bugs from LJ Toys. But I'm unaware of any way on LiveJournal to get the referral URL of people who were linking to your post, save for the recently implemented and entirely optional pingbacks.

Dreamwidth, however, is going to give paid users Google Analytics as a feature. This means that paid users will be able to know who in DW is linking to them, leading to some interesting changes from the way things used to be. I think this has the potential to surprise and upset people.

For instance, let's say you link to someone's post in a friends only post in your journal or use <user name="user"> to link to their journal in a locked post. Some of your access given subscribers click on that link, and if the user you linked to is paid and using Google Analytics, they'll know you were talking about them in a post they don't have access to, and if you linked to a specific post, they'll know which post you're talking about. Stealth talking about people has become that much harder and unreliable.

There's a limited ability to avoid this. URLs are automatically turned into links; you can do formatting to make it unlinked, so people have to copy and paste, but some people have browser extensions that will autolink anything that looks close to a URL, so you can't always depend on that. You'll have to go above and beyond to obfuscate the link to make sure that doesn't happen and not use user tags to link to someone--but if you don't do that, someone is bound to make a Greasemonkey script that could go to a highlighted name, and they'll still get the referral. Edit: [personal profile] charmian and [personal profile] kaki point out that URL obfuscators might get used more, like TinyURL and anonym.to. I agree with this! However, there are even browse add ons that resolve those services to their actual URLs, so even that is not a failsafe.

What effects do you think this is going to have on social interactions on Dreamwidth? What other effects will Google Analytics have on users?
copracat: crop of botanical illustration with text 'Vera' (egyptian vera)

[personal profile] copracat 2009-04-21 07:05 am (UTC)(link)
I'd be interested in knowing if, in all honesty, there is anyone who absolutely wouldn't experience any anxiety at all if they discovered they'd been discussed, and had no access to that discussion or ability to speak up for themselves.

My answer, in all honesty, is yes. People are likely to talk about you in arenas you have no access to all the time, particularly if you bother to do something publicly, like post in an online journal. My family does it, my friends do it, my work colleagues do it. I do it. It's human to talk about what is in our lives.

Websites that are not LJ have been using programs like Google Analytics for years. LJ, along with other blogging sites, showed up in the referrer logs for websites on my last two jobs. Anytime you link to an actor on IMDB, or to something on an official website, and someone clicks on your link, the linked website has been getting a referrer link from your journal.

I think you're right, it's going to be a culture change for some LJ/DW users, particularly those who see their journal site home as a closed environment and, as with anything that humans have a hand in, wank may ensue, but no more or less often than happens now.

Thanks for posting, [personal profile] foxfirefey.