foxfirefey: A fox colored like flame over an ornately framed globe (Default)
foxfirefey ([personal profile] foxfirefey) wrote in [community profile] dreamwidth_meta 2009-04-21 12:46 am (UTC)

This is a good point.

I think the answer is yes, people will post stuff to get traffic they can feel good about.

I don't think they'll spread articles across multiple entries to increase their page views. The main reason places do that seem to be to increase ad views, and there aren't ads on DW posts. They might do it for another reason I can think of, though, and that's to see how many people are actually reading to the end of a long epic, instead of just loading the page and leaving quickly.

I don't think anybody's going to obsess much over bounce rate, which I wager is always going to be pretty high. Bounce rate doesn't mean as much is this instance, as it's a metric designed mostly to determine whether people who clicked your ad later went on to "convert", ie perform some particular goal, like fill out a survey or purchase a product. If you have a high bounce rate, your landing page isn't compelling and you should improve it to increase your ROI, yadda yadda. On DW, return on investment is mostly in the attention itself, not whether somebody leaves your journal right after they read an entry.

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